As an OTT player, for you to survive this rigorous industry you have to ensure that you do not concentrate on only on acquiring customers since you also have to pay attention to the churn of existing customers that usually cancel their subscription once the free trial is over. This means that it is essential for any company to ensure that they can balance between acquiring customers and also maintaining the existing ones for them to survive the competitive world of business. This article is going to demonstrate how an organization can maintain a low OTT churn rate so that they can keep their existing customers satisfied. One of the most important things that the company should do is to ensure that they set reasonable subscription fees that will enable their clients to comfortably pay their subscription without interruption. As much as a free trial is usually attractive to many customers, you find that if they do not get what they are looking for, your OTT churn rate will definitely be high since many of them will end up cancelling their subscription.
For you to be able to keep your users glued to your company, you will have to keep your content fresh so that they may not be bored and will be able to get what they are looking for. This is critical because it will assist you to keep your customers at the edge of their seats wanting to log in and discover what you have to offer knowing that their needs will be met. Another way that you can maintain a low OTT churn is by reducing involuntary churn that is normally caused by programmatic cancellations such as natural expiration by providing automatic renewal features for the convenience of the customer. It is essential for an organization to take note of inactive customers that may have stalled for one reason or another so that they can come up with ways on how to reawaken them.
It is necessary for organizations to offer personalized recommendations and not use the assumption that one-size-fits-all since customers are different and in order to meet individual needs you will have to customize your services. Something else significant that you should ensure you do is to get recently cancelled subscribers back on your platform since this will be a much cheaper option compared to trying to get new customers. For the continuity of your business, it is necessary that you maintain a low OTT churn rate by keeping your existing customers satisfied at all times. This article takes you through a couple of tips that can assist your business to maintain a low OTT churn rate in order to keep up with the rigorous competition in business.